copywriting
My approach to copy is simple:
- Who are you talking to?
- Why should they care?
- What do you want them to do?
From websites to billboards, digital ads to radio scripts, my words move audiences to action, get users to click – and get my clients the results they want.
samples*
*additional samples available upon request.
Winning Award Submission – Shorty Awards
For PLUS Communications, I submitted our work with the Corn Refiners Association for a Shorty Award. Our submission won us Best Brand Redesign over Buzzfeed News in 2019.
Long-Form Content – PLUS
For PLUS Communications, I authored and ghost-wrote a number of blog posts, including this one on calls-to-action.
Website – FabACab
In 2021, I assisted Rojo Digital in overhauling elevator business FabACab’s website – including penning their new slogan.
other capabilities
OWNED CONTENT
I craft content for both internal and external purposes, including emails, donor solicitations, award submissions, social content, toolkits and more.
new business acquisition/RFPs
My new business proposals and RFPs have won multimillion dollar contracts with Fortune 500 companies, deepened engagement with existing clients and found new talent to take my clients to the next level.
content management
I handle every step of the content creation and management process for my clients, from drafting editorial calendars to posting content to monitoring their social handles for engagement.
public speaking/trainings
I bring my theatre training to bear for my clients, offering trainings in social media management and best practices, presentation skills and basic digital know-how.
let’s tell your story – together.
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Upcoming
UP NEXT: THE FIGS @ AMERICAN STAGE
I am thrilled to be playing June, a fig farmer on an illustrious adventure, in the world premiere of Doug Robinson’s The Figs, directed by Helen Murray.
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Em Whitworth 